Pots & Co, founded in 2012 by chef Julian Dyer, crafts handmade desserts using premium ingredients like single-origin Colombian chocolate. Segal Communications supported the US expansion by driving awareness for its Costco trial. The team secured nearly 200 influencer posts and 60+ media articles in Delish, Cosmopolitan, and Yahoo. A creative sampling strategy and Costco mega-influencer partnerships generated national exposure, turning influencer posts into major media stories.
