Relay

Relay is a cloud-based communications platform designed for frontline teams, offering features like push-to-talk communication, worker safety alerts, and operational insights. Segal Communications helped Relay pivot from B2C to B2B, focusing on deskless workers. The team secured media coverage in Fast Company, PC Mag, ZDNet, and more, optimized owned content, and coordinated paid placements in key trade outlets. Their efforts resulted in thousands of media placements, social posts, and original content, shaping Relay’s evolving brand narrative.