SpotOn

SpotOn is a technology company providing point-of-sale (POS) systems and business solutions for restaurants, retail, and service industries. SpotOn partnered with Segal Communications to boost visibility in trade publications and local markets amid the restaurant industry's challenges from the pandemic, inflation, and supply chain issues. Segal secured coverage for SpotOn’s funding announcements, partnerships, and product launches while leveraging internal data to craft reports on trends like inflation’s impact on restaurants and tipping practices.