The FRIENDS Experience is an interactive exhibit that allows fans to relive memorable moments from the iconic TV show. Segal Communications helped Superfly X generate local buzz for The FRIENDS Experience in San Francisco. With a tight timeline, the team secured media visits, led press tours, engaged influencers, and ensured event listings. Coverage appeared in The SF Chronicle, KQED Arts, NBC Bay Area, Thrillist, and more, with local influencers amplifying visibility across social channels.
