While social media used to be considered merely a supporting communication channel, it’s now much more. For millions of potential customers, it’s how they find, engage, and become loyal to brands. Despite this, we regularly come across founders and owners who either don’t think social media is important for their business, have someone on their team posting in addition to their regular job, or are doing the posting themselves, albeit infrequently.
While you don’t need to be on every platform, creating a consistent posting schedule is no longer optional for any brand or individual looking to establish credibility or attract new customers.
Here are five signs it’s time to invest in social media support.
Responsibility for managing your brand’s anemic channels is being passed around like a hot potato.
Creating social media posts is constantly being pushed off because of other responsibilities that take priority. You have good intentions to make social a priority because you know it’s important, but you just don’t have the bandwidth to keep up.
You’re feeling lost at sea.
The world of social media and social media marketing is vast – growing channels requires a well-thought-out strategy and the ability to adapt to new features and trends across platforms. It may seem daunting to attempt to do it all on your own. That’s where your agency will come in. An agency will craft a detailed social media strategy for your brand, figure out where your audience is strongest, and monitor performance to make sure the strategy is going according to plan.
Your social media strategy isn’t based on insights and analytics.
Odds are you’re not a data analyst, and deciphering what each KPI (key performance indicator) means has been a challenge. And what are you supposed to do with the information? Your social media manager will know how to best use these insights and analytics to drive a well-thought-out strategy for your content moving forward. On an ongoing basis, they’ll make sure you’re meeting the goals you established by monitoring your channel’s data and adapting to trends.
You’re experiencing a creative block.
Continually pushing out valuable, engaging content is no easy stint. Social media managers have a keen eye for making an aesthetic Instagram grid or strong marketing graphics. They also have the resources and a reliable network of creatives to tap into when the demand for content is extremely high.
You’re not keeping up with the Joneses.
Let’s face it, social media is an ever-changing landscape. If you already have a full plate, odds are you don’t have the time to keep up with trends across social media. An agency will always be on top of trends and know when it’s time to participate and when adding another post to ‘National Sandwich Day’ is just adding to the noise rather than value.
Your audience on social media is arguably the most important and valuable asset to your business. If you don’t have the bandwidth to engage daily with your community, you’re losing out on potential sales and building upon your brand loyalists.
Ready to get started with your customized social media program? When we work together, your brand does more than show up. It shows up with a story, a purpose, a unique reason for being – and it makes an impact. At Segal Communications, we become an extension of your team – we work fast to become brand experts and make sure we’re keeping your company relevant on social media.
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