what we do

strategy

When you work with our team, we create actionable plans that drive your business or organization forward using strategies and tactics that are Specific, Measurable, Attainable, Realistic, and Timely (SMART). We work with each client to put their audacious goals on paper and develop a blueprint for achieving these goals though media, social, creative, and content.

  • Brand and Message Development
  • Strategic Planning
  • Market Competitive Analysis
  • Integrated Campaign Development
  • Crisis Communications Planning
  • Content and Editorial Strategy
  • Measurement and Reporting

media relations and messaging

Just like newsrooms operate, we look to create brand narratives that educate and inspire. Whether we’re communicating the result of a natural news moment or crafting created content to start a conversation, we deliver customized messaging that resonates with current and targeted audiences.

  • Messaging, Press Releases, and Talking Points
  • Media Training: Individual, Small, and Large Session
  • Data-Driven Research and Surveys
  • Affiliate Marketing Support, Link Building and
Domain Authority Tracking
  • Charitable and Profitable Partnerships
  • Awards Program Applications and Submissions

influencer relations

We understand that the best PR may not come from traditional media coverage but from community-based affirmations that drive legitimacy and recognition. We are dedicated ethnographers who work with brands to curate and engage with influencers whose content aesthetic aligns with the brand in a meaningful way. 

  • Influencer Strategy Development
  • Influencer Identification, Vetting, and Relationship Management
  • Campaign Coordination and Execution
  • Performance Tracking and Reporting
  • Paid and Trade Partnerships

social media and content creation

Successful feeds are part art, part science. Great content that is visually and editorially engaging will go only so far without tapping
into the analytics of who, where, and when customers are online
and ready to connect. Our team works hand-in-hand with our
clients to make certain that everything we create, capture, draft,
and publish aligns with the company’s values, mission, and goals. 

  • Strategy and Calendar Development
  • Content Creation and Custom Graphics
  • Product, event, and lifestyle photography
  • Newsletter management, custom keyword blog content copywriting, and case studies
  • Community Management
  • Social Listening and Trend Monitoring
  • Advertising and Paid Campaign Management
  • Analytics and Reporting

events and activations

There is no better way to win people over than with a creative event or activation. Working with the Segal team, you are guaranteed a flawless run-of-show that entertains, engages, and amplifies your brand’s values. Whether you’re looking for a grand opening, a tasting event, a review campaign, or a brand launch party, we will ensure it’s a marquee event.

  • Event conception, promotion, execution & staffing
  • Guest and Attendee Management
  • Venue Selection and Logistics
  • Vendor and Partner Coordination
  • Marketing and Promotion
  • Budget Management
  • Program Development
  • Post-Event Evaluation

digital advertising

Digital advertising is essential to drive growth, build brand equity, and deliver measurable results. Digital advertising ensures precision targeting, optimized spend, and real-time adaptability to changing market dynamics. More than just a channel, digital advertising is a powerful driver of brand visibility, customer loyalty, and an essential part of any brand marketing strategy.

  • Marketing Strategy Development
  • Paid Media Strategy and Management
  • Ad Creation and Optimization
  • Grassroots Marketing and Promotions
  • Affiliate Marketing Program Management (Skimlinks)
  • Email Marketing Campaigns
  • Search Engine Optimization (SEO) Support

creative studio

Our creative team offers a complete range of capabilities that define your brand and deliver integrated campaigns to amplify your message.​

  • Visual Identity and Logo Design
  • Creative Copywriting
  • Brand Guidelines
  • Campaign Concept Development
  • Creative Asset and Graphic Design Execution
  • Video Direction and Editing
  • Production Management

executive visibility

We work with CEOs and entrepreneurs to capture and articulate their ten thousand+ hours of expertise. We craft narratives and work to amplify these thought leaders in a compelling and timely manner. Whether you’re interested in putting pen to paper, getting on the main stage, or putting some creative muscle behind your social accounts, Segal Communications will help you present your knowledge to targeted audiences via podcasts, bylines, interviews, awards, and speaking engagements.

  • Personal Branding
  • Thought Leadership Strategy
  • Content Creation and Placement
  • Media Relations and Interviews
  • Speaking Engagements and Podcasts
  • Social Media Management
  • Awards and Recognition

reputation management

Crisis communications planning is essential for protecting an organization’s reputation and maintaining stakeholder trust during unexpected challenges. A well-prepared plan ensures a swift, coordinated response, minimizing potential damage and confusion. By having clear protocols, preapproved messaging, and trained spokespersons in place, organizations can address crises effectively, control the narrative, and demonstrate transparency and accountability.

  • Crisis Preparedness and Planning
  • Media and Stakeholder Relations
  • Spokesperson Services and Training
  • Crisis Response Execution
  • Social Media Monitoring and Management
  • Post-Crisis Analysis and Recovery