Why Influencer Marketing Is Now a Must-Have for Hospitality Brands
We’re living in the age where seeing is believing. Before booking a hotel or making a dinner reservation,…
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How Often Should You Post on Social Media? The Answer Might Surprise You
The instinct is understandable: more content equals more visibility, right? Most business owners asking about posting frequency are…
The Hidden Value of Local Influencers
“The bigger, the better” is a common phrase used when talking about what businesses want and strive for.…
Picture vs. Video Content: What Should Brands Prioritize in 2026?
As platforms like TikTok, Instagram Reels, and YouTube Shorts continue to dominate social media, it’s easy to assume…
Social commerce is here, does your brand need a TikTok Shop?
By now, you’ve probably seen it happen in real time: you’re scrolling TikTok, an influencer holds up some…
Curating the Right Room: Segal Communications’ Approach to Strategic Event Attendance and Experiential Marketing
At Segal Communications, our strategy behind event attendance is not a numbers game, but rather a high-stakes exercise…
The State of Journalism in 2026 and 3 Key Takeaways
It’s that time of year again! Muckrack, the AI communications platform, recently released its annual State of Journalism…
Why Influencer Marketing Needs to Be “Always On” Not Just “One & Done”
Influencer marketing is often looked at as a campaign-led tactic typically activated around launches, key announcements, and seasonal…
Pay-to-Play Media: When It Makes Sense and When It Doesn’t
You guessed it, the media landscape has changed, yet again. As competition for brand exposure increases and earned…
Strategic AI: Blending Technology with Human Insight
Clients and agency colleagues constantly ask: are you using AI? At Segal Communications, our answer to the AI…
The Era of Substack: Why Top Journalists Are Launching Their Own Newsletters
The most interesting shift in traditional media isn’t happening inside newsrooms, it’s happening outside of them. For years,…
What “Authentic Content” Actually Means in 2026
We’re very aware that “be authentic” is probably the most overused advice in marketing. But believe it or…