Why Influencer Marketing Needs to Be “Always On” Not Just “One & Done”
Influencer marketing is often looked at as a campaign-led tactic typically activated around launches, key announcements, and seasonal…
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Pay-to-Play Media: When It Makes Sense and When It Doesn’t
You guessed it, the media landscape has changed, yet again. As competition for brand exposure increases and earned…
Strategic AI: Blending Technology with Human Insight
Clients and agency colleagues constantly ask: are you using AI? At Segal Communications, our answer to the AI…
The Era of Substack: Why Top Journalists Are Launching Their Own Newsletters
The most interesting shift in traditional media isn’t happening inside newsrooms, it’s happening outside of them. For years,…
What “Authentic Content” Actually Means in 2026
We’re very aware that “be authentic” is probably the most overused advice in marketing. But believe it or…
How to Find the Right Influencers: Why Your Outreach Strategy Matters Most
Finding the right influencer for your campaign is a lot like looking for a future spouse. You are…
The Role of AI in Social Media & Content Creation: 5 Tools Every Brand Should Be Using
Artificial intelligence is transforming how brands create and scale content. Here’s how to use tools like ChatGPT, Canva,…
Crisis Happens. Chaos Is Optional.
If you run a consumer-facing brand and haven’t faced a crisis, you’re either brand-new or wicked-lucky (Forgive me,…
What Social Media Metrics Actually Matter in 2026 (And What to Ignore)
Not all social media metrics are created equal. Here’s what brands should actually be tracking across Instagram, TikTok,…
Why Community Is the New Growth Strategy
For years, social media growth was measured by one thing: how fast your follower count increased. More followers…
The Anatomy of a Successful Media Familiarization Trip (FAM Trip)
Great news! A journalist is coming to experience your property, business, or destination firsthand on a FAM trip,…
How Much of My Marketing Budget Should Be Spent on Influencer Relations?
When it comes to allocating your marketing dollars, influencer relations can be both a daunting and exciting place…