Blog
By Rebecca Strauss
April 25, 2024
How to Use Data in PR Writing
Incorporating solid data into your pitch or press release can increase your chances of success with journalists.
By Emily Mahoney
January 6, 2024
Everything You Need to Know Before Sending Product Samples to Journalists
Sending samples is a great way for journalists to have hands-on experience with your product. Especially if you’re a new brand or are rele...
By Cori Brosnahan
August 15, 2023
What Is a Byline and How Do I Write One?
You may not know what a byline is, but you have most certainly read one. A byline is an article authored by a thought leader that appears in...
By Rebecca Strauss
July 28, 2023
Should Podcasts be a Part of Your PR Strategy?
With 41% of Americans listening to at least one podcast every month, it’s no secret that the industry is experiencing extremely high popul...
By Sarah Mowad
July 11, 2023
Exploring the Evolving Role of AI in Public Relations and Business Operations
As technology continues to advance, the role of artificial intelligence is growing more prevalent across industries – and public relat...
By Sara Wildman
June 28, 2023
Our Favorite Social Media Management Tools
At Segal Communications, we pride ourselves on being extremely transparent with our clients. We give them access to all our work and even ha...
By Emily Mahoney
June 15, 2023
Should You Be Focusing on Quality or Quantity Media Coverage?
Quality versus quantity is something most people struggle with in many aspects of their life. Do you want one really nice, expensive pair of...
By Cori Brosnahan
June 5, 2023
How to Partner With an Industry Expert
When developing a PR strategy for your company, it’s important to identify your spokespeople. A spokesperson is someone who speaks to the ...
By Rachel Romov
May 12, 2023
Working With Food Influencers at Scale
When it comes to PR, the food, beverage, and restaurant industries carry a reputation of providing an exciting media landscape that is ...
By Sarah Mowad
April 26, 2023
How to Create an Award-Winning Campaign
Winning industry accolades is something almost every business seeks to achieve, but many are lost on where to start. There are a number of u...
By Emily Mahoney
April 10, 2023
Selecting SEO Keywords to Optimize PR Content
Leveraging SEO in your PR strategy can immensely increase your business’s online visibility, making your offerings more accessible to ...
By Sara Wildman
March 28, 2023
How to Increase Your Reach on Instagram
Instagram Collab posts have become increasingly popular since their unveiling back in 2021, and they’re probably one of the simplest ways ...
By Sarah Segal
March 14, 2023
Should you do your own PR?
Last year, I came across an interesting article written by a lifestyle entrepreneur detailing how they saved “thousands” in not ...
By Sarah Mowad
February 23, 2023
What are the Benefits of Influencer Marketing?
One question we often get asked by new clients when deciding upon the scope of our work together is, “are influencers a necessary evil?”...
By Cori Brosnahan
February 17, 2023
Why You Need a Press Page & How to Build One
Does your company website have a press page? If not, you’re not alone. Many of our clients come to us without one. But you definitely need...
By Sarah Segal
January 12, 2023
How much does a PR agency cost in 2023?
How much does a PR agency cost? It’s a question that every potential client wants to ask on the first call but rarely ever does, so here�...
By Sara Wildman
December 19, 2022
How to Determine Which Social Media Platform Is Best For Your Business
An active social media presence is essential for businesses in the modern age. As a consumer of social media, likely your first instinct whe...
By Emily Mahoney
December 6, 2022
How Does SEO Work With Your PR Strategy?
The fast-paced nature of the internet has created a consumer demand for Google search results to be delivered instantly and precisely. A sur...
By Sara Wildman
November 17, 2022
Why You Can No Longer Post a Single Image on Social Media
As a social media professional, I’m constantly having to adjust my clients’ social media strategies based on new trends and algorithm ch...
By Sarah Segal
October 31, 2022
Why Your Business Needs to Have a Social Media Presence
Living in the digital age, technology is now an integral part of our everyday lives. Brands have transitioned from traditional marketing pra...
By Emily Mahoney
September 13, 2022
Why Company Branding is an Essential PR Tool
An inside look into the integrated relationship we often overlook. Public relations and branding go hand-in-hand. Exploring the synergy of t...
By Sara Wildman
August 29, 2022
5 Signs it’s Time to Hire a Social Media Manager
While social media used to be considered merely a supporting communication channel, it’s now much more. For millions of potential cust...
By Rachel Weingarten
August 22, 2022
How to Get Media to Attend Your Event
15 ways to inspire journalists to attend — and hopefully write about — your launch, product, or service. It’s been a rough two years f...
By Sara Wildman
July 28, 2022
How to Increase Executive Visibility on Social Media
As part of increasing brand awareness and visibility for your company, it’s essential not to skip out on your own social media profiles as...
By Sarah Segal
July 18, 2022
Getting the Most Out Of Influencer Visits To Your Property
This blog was originally published in Hotel Online. Influencer marketing can be a valuable means of reaching new audiences, but not every in...
By Sean Funkhouser
May 17, 2022
5 Strategies To Make The Most Of Your Restaurant (Re)Launch
The restaurant industry is an interesting animal. It’s one of the most riveting and communal industries to be a part of yet also one of th...
By Ashley Hoffbeck
March 10, 2022
Gift Guides 101: When Should I Hire a PR Agency?
An Insider Take on Maximizing Your Brand’s Holiday Pitching Efforts When it comes to product PR, it’s no secret that holiday gift guides...
By Sarah Mowad
February 16, 2022
Should My Brand Join An Affiliate Network?
As affiliate marketing grows in popularity, it’s essential that companies seeking to maintain a media presence realize its importance. The...
By Rachel Weingarten
February 8, 2022
How to Best Work With Reporters
12 tips to help you ace your next pitch As a professional journalist, I spend a good portion of my work week reading pitches from hopeful pu...
By Sean Funkhouser
February 1, 2022
10 Items You Need Before a Successful PR Program
Whether you’re a business vet or you just signed the dotted line for your first LLC, you already know the importance of promotion. Creatin...
By Lauren Brown
January 18, 2022
Succeeding in Influencer Relations
Key reminders to ensure a mutually beneficial relationship Within the complex definition that is 21st Century public relations, influencers ...
By Sara Wildman
December 9, 2021
Elements for a Strong Social Media Strategy
To craft a successful social media strategy, you will first need to determine your target audience and goals. Once you have established thes...
By Rachel Weingarten
October 1, 2021
How to Fisher-Price Your News for Journalists
4 Sure-Fire Ways to Make Your Pitches Irresistible Journalists receive hundreds of pitches daily from publicists eager to tell them about cl...
By Sarah Segal
September 23, 2020
5 Steps To Prepare For A Media Interview
Just because your CEO or top-level management players are industry experts does not mean they have the skills necessary to prepare for and m...
By Sarah Segal
August 31, 2020
How Public Relations And Marketing Work Together
When your in-house marketing team hears you’re thinking about bringing on a public relations agency, odds are they will be a bit nervous o...
By Sarah Segal
August 20, 2020
What Is A Media Outlet, Anyway?
In the beginning, it was your words in simple print – your brand vision, your mission statement, your first launched website. Then the...
By Sarah Segal
July 22, 2020
10 Steps To Better Handle A PR Crisis
The impact of a PR crisis is like a shot heard ‘round the world. What used to take a matter of weeks, months, or even years to leak out ca...
By Sarah Segal
July 9, 2020
Five Essential Steps In PR Campaign Planning
Remember when you learned to write informative essays using the 5 W’s (Who, What, Where, When, and Why)? Understanding how to manipulate t...
By Sarah Segal
June 25, 2020
How Much Does A PR Agency Cost?
The subject of public relations agencies and the average cost is a complex one because the fees associated with PR services are not set in s...
By Sarah Segal
March 26, 2020
12 Things You Should Know Before Hiring a PR Agency
Whoa, there, movers, shakers, and game-changers! Before you go out and hire the first public relations agency with five-star reviews, there ...
By Sarah Segal
March 26, 2020
How to Do Your Own PR
The Ultimate Guide on Doing Your Own PR Before reading the below how-to I would like to preface this with a recent post from a well-respecte...
By Sarah Segal
February 5, 2020
What Does a Public Relations Agency Do?
Public Relations Agencies Cultivate Successful Brand Reputations A public relations (PR) agency works in alliance with companies to foster b...
