Marketing Silos: Why Your Teams Need to Talk
Picture this: your Instagram is promoting a summer happy hour, your Google ads are pushing a brunch special,…
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Your Social Strategy Shouldn’t Stop at Posting
Posting is just one element of a successful social media strategy; what happens between posts is almost just…
Five Reasons Why Podcasts Should Be Part of or Incorporated in Your PR Strategy
Flashy headlines, gift guide spots, and morning news segments still matter (a lot!), but podcasts are the channel…
Paid vs. Trade: Choosing the Right Influencer Partnership Model
You send a friendly note inviting an influencer in for a comped visit. A day later, a rate…
The Strategy Behind Successful Public Relations
When you think of public relations often the first thing that comes to mind is the visible results…
The Rising AI Graphic Epidemic
“No one will be able to tell that AI made this graphic.” Meanwhile, the graphic: It’s easy to…
The Biggest Instagram Updates in 2026 Everyone Should Know About
With over 3 billion monthly active users, Instagram remains one of the most popular social media platforms in…
The Value of Print Coverage in the Age of Social Media
Every day, brands are flooded with opportunities to chase the next viral moment. A trending Reel, a TikTok…
Why Influencer Marketing Is Now a Must-Have for Hospitality Brands
We’re living in the age where seeing is believing. Before booking a hotel or making a dinner reservation,…
How Often Should You Post on Social Media? The Answer Might Surprise You
The instinct is understandable: more content equals more visibility, right? Most business owners asking about posting frequency are…
The Hidden Value of Local Influencers
“The bigger, the better” is a common phrase used when talking about what businesses want and strive for.…
Picture vs. Video Content: What Should Brands Prioritize in 2026?
As platforms like TikTok, Instagram Reels, and YouTube Shorts continue to dominate social media, it’s easy to assume…