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How to Fisher-Price Your News for Journalists

4 Sure-Fire Ways to Make Your Pitches Irresistible Journalists receive hundreds of pitches daily from publicists eager to tell them about cl...

5 steps to prepare for a media interview

5 Steps To Prepare For A Media Interview

Just because your CEO or top-level management players are industry experts does not mean they have the skills necessary to prepare for and m...

how public relations and marketing work together

How Public Relations And Marketing Work Together

When your in-house marketing team hears you’re thinking about bringing on a public relations agency, odds are they will be a bit nervous o...

what is a media outlet anyway

What Is A Media Outlet, Anyway?

In the beginning, it was your words in simple print – your brand vision, your mission statement, your first launched website. Then the...

10 steps to better handle a pr crisis

10 Steps To Better Handle A PR Crisis

The impact of a PR crisis is like a shot heard ‘round the world. What used to take a matter of weeks, months, or even years to leak out ca...

five essential steps in pr campaign planning

Five Essential Steps In PR Campaign Planning

Remember when you learned to write informative essays using the 5 W’s (Who, What, Where, When, and Why)? Understanding how to manipulate t...

how much does a pr agency cost

How Much Does A PR Agency Cost?

The subject of public relations agencies and the average cost is a complex one because the fees associated with PR services are not set in s...

Office Analyzing Data

12 Things You Should Know Before Hiring a PR Agency

Whoa, there, movers, shakers, and game-changers! Before you go out and hire the first public relations agency with five-star reviews, there ...

do your own pr

How to Do Your Own PR

The Ultimate Guide on Doing Your Own PR Before reading the below how-to I would like to preface this with a recent post from a well-respecte...

What Does a Public Relations Agency Do?

Public Relations Agencies Cultivate Successful Brand Reputations A public relations (PR) agency works in alliance with companies to foster b...