Blog

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How Does SEO Work With Your PR Strategy?

The fast-paced nature of the internet has created a consumer demand for Google search results to be delivered instantly and precisely. A sur...

Woman filming content for her social media feeds.

Why You Can No Longer Post a Single Image on Social Media

As a social media professional, I’m constantly having to adjust my clients’ social media strategies based on new trends and algorithm ch...

Why Your Business Needs to Have a Social Media Presence

Living in the digital age, technology is now an integral part of our everyday lives. Brands have transitioned from traditional marketing pra...

A team in a meeting working on their company branding to make sure its set up for a sucessful PR plan.

Why Company Branding is an Essential PR Tool

An inside look into the integrated relationship we often overlook. Public relations and branding go hand-in-hand. Exploring the synergy of t...

Person's hand holding a phone scrolling social media with a coffee beside them.

5 Signs it’s Time to Hire a Social Media Manager

While social media used to be considered merely a supporting communication channel, it’s now much more. For millions of potential cust...

A man interviewing and video taping a man at a media event. They are standing in front of a home where a live demonstration of a digitally connected sprinkler system took place.

How to Get Media to Attend Your Event

15 ways to inspire journalists to attend — and hopefully write about — your launch, product, or service. It’s been a rough two years f...

Person on the right side of the frame holding their cell phone looking at social media pages.

How to Increase Executive Visibility on Social Media

As part of increasing brand awareness and visibility for your company, it’s essential not to skip out on your own social media profiles as...

A female influencer standing on the balcony of her hotel room.

Getting the Most Out Of Influencer Visits To Your Property

This blog was originally published in Hotel Online. Influencer marketing can be a valuable means of reaching new audiences, but not every in...

5 Strategies To Make The Most Of Your Restaurant (Re)Launch

The restaurant industry is an interesting animal. It’s one of the most riveting and communal industries to be a part of yet also one of th...

An aerial view of a person tying a ribbon on a wrapped gift.

Gift Guides 101: When Should I Hire a PR Agency?

An Insider Take on Maximizing Your Brand’s Holiday Pitching Efforts When it comes to product PR, it’s no secret that holiday gift guides...

A desk with a computer, coffee mug, notebook, and letter tiles that spell out "affiliate marketing."

Should My Brand Join An Affiliate Network?

As affiliate marketing grows in popularity, it’s essential that companies seeking to maintain a media presence realize its importance. The...

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How to Best Work With Reporters

12 tips to help you ace your next pitch As a professional journalist, I spend a good portion of my work week reading pitches from hopeful pu...

10 Items You Need Before a Successful PR Program

Whether you’re a business vet or you just signed the dotted line for your first LLC, you already know the importance of promotion. Creatin...

Succeeding in Influencer Relations

Key reminders to ensure a mutually beneficial relationship Within the complex definition that is 21st Century public relations, influencers ...

Elements for a Strong Social Media Strategy

To craft a successful social media strategy, you will first need to determine your target audience and goals. Once you have established thes...

How to Fisher-Price Your News for Journalists

4 Sure-Fire Ways to Make Your Pitches Irresistible Journalists receive hundreds of pitches daily from publicists eager to tell them about cl...

5 steps to prepare for a media interview

5 Steps To Prepare For A Media Interview

Just because your CEO or top-level management players are industry experts does not mean they have the skills necessary to prepare for and m...

how public relations and marketing work together

How Public Relations And Marketing Work Together

When your in-house marketing team hears you’re thinking about bringing on a public relations agency, odds are they will be a bit nervous o...

what is a media outlet anyway

What Is A Media Outlet, Anyway?

In the beginning, it was your words in simple print – your brand vision, your mission statement, your first launched website. Then the...

10 steps to better handle a pr crisis

10 Steps To Better Handle A PR Crisis

The impact of a PR crisis is like a shot heard ‘round the world. What used to take a matter of weeks, months, or even years to leak out ca...

five essential steps in pr campaign planning

Five Essential Steps In PR Campaign Planning

Remember when you learned to write informative essays using the 5 W’s (Who, What, Where, When, and Why)? Understanding how to manipulate t...

how much does a pr agency cost

How Much Does A PR Agency Cost?

The subject of public relations agencies and the average cost is a complex one because the fees associated with PR services are not set in s...

Office Analyzing Data

12 Things You Should Know Before Hiring a PR Agency

Whoa, there, movers, shakers, and game-changers! Before you go out and hire the first public relations agency with five-star reviews, there ...

do your own pr

How to Do Your Own PR

The Ultimate Guide on Doing Your Own PR Before reading the below how-to I would like to preface this with a recent post from a well-respecte...

What Does a Public Relations Agency Do?

Public Relations Agencies Cultivate Successful Brand Reputations A public relations (PR) agency works in alliance with companies to foster b...