You can technically do your own PR. You can post on social, DM influencers, write your own press releases, and maybe even pitch your local paper. Your friends and neighbors might even like your content. But let me ask you this—should you be doing it?
This is the conversation I have with almost every new client. They’ve been managing their communications internally, bootstrapped with a mix of interns, entry-level hires, or whoever’s free that day. And look, I get it. As a business owner myself, I’ve done the same thing.
For years, I did my own finances. Managed HR. Tried to systemize operations in a Google doc. I didn’t want to spend on outside help for things I could technically handle myself. Until 2025, when I finally took my own advice, hired a CFO, brought on a real HR lead, and stopped wasting time trying to be good at things I’m not an expert in.
And surprise—it changed everything.
The same applies to PR. When you treat your brand’s communications like a side hustle, you end up with side-hustle results.
A Public Relations Agency Is Not a Luxury—It’s a Growth Strategy
Especially in a media market like San Francisco, PR is a powerful tool to build trust, boost visibility, and bring in business. And it’s only getting more important.
We’re seeing a seismic shift thanks to AI and large language models. Customers aren’t just Googling anymore—they’re asking ChatGPT. And what does ChatGPT pull from? Authoritative sources. Think: earned media coverage in outlets like The New York Times, Fast Company, or Forbes. You don’t get there with a DIY strategy. You get there with a Public Relations agency that knows how to position you as an expert and get your brand into the right conversations.
“But I Already Have Someone on the Team Who Handles Social…”
Do they love it? Do they obsess over algorithm updates? Do they know how TikTok differs from Instagram and how LinkedIn prioritizes thought leadership over lifestyle content?
Social media is not a side task. It’s a full-time job. And if you’re not working with someone who lives and breathes platform updates, audience insights, and content strategy, you’re wasting time and losing out on growth.
So yes, you could keep doing it in-house—but is it working?
A PR Agency Near Me vs. A PR Agency That Gets Me
When people search for a Public Relations agency near me, what they really want is a partner who gets their business. Someone who knows their region—consumer lifestyle, hospitality, retail, events—and already has the media and influencer relationships in place to make waves fast.
That’s what agencies like Segal Communications bring to the table. Systems, software, media networks, and strategic thinking—all focused on helping you grow faster, look better, and stress less.
So… Is a PR Agency Worth It?
Here’s your checklist:
- Are you (or your team) doing a great job with PR and social media right now?
- Would your internal team breathe easier if they had expert support?
- If you’re doing it yourself, is that really the best use of your time?
- Are you creating content that makes you discoverable in AI-powered search?
If you’re not sure, it might be time to chat. There’s no pressure. Just smart questions and honest answers. And if January feels like a better time to pull the trigger, we’ll be here.
Because doing it all yourself might save you money—but hiring the right team could make you more.