Crisis Happens. Chaos Is Optional.
If you run a consumer-facing brand and haven’t faced a crisis, you’re either brand-new or wicked-lucky (Forgive me,…
Is a PR Agency Worth It? Here’s the Real ROI of Hiring the Pros
You can technically do your own PR. You can post on social, DM influencers, write your own press…
Why You Should Outsource Your Social Media from Day One
Starting a small business is an exciting but overwhelming endeavor. As a business owner, you’re juggling multiple priorities—building…
What to Ask When Choosing a PR Agency: Key Considerations
As an agency specializing in small to mid-sized businesses, we receive inquiries daily from marketing professionals and small…
Consumer Brands Need to be Active on LinkedIn Too
These days, if you’re looking for a job, you likely have an active and well-rounded LinkedIn profile. I…
Best Practices for Issuing an RFP for a Public Relations and Social Media Agency
How should you go about vetting an agency? For many businesses, this can be a stressful process. Not…
Is all press good press?
Sometimes, if done correctly. First things first: if you run any kind of business, you should be prepared…
Should you do your own PR?
Last year, I came across an interesting article written by a lifestyle entrepreneur detailing how they saved “thousands”…
How much does a PR agency cost in 2023?
How much does a PR agency cost? It’s a question that every potential client wants to ask on…
Why Your Business Needs to Have a Social Media Presence
Living in the digital age, technology is now an integral part of our everyday lives. Brands have transitioned…
Getting the Most Out Of Influencer Visits To Your Property
This blog was originally published in Hotel Online. Influencer marketing can be a valuable means of reaching new…
5 Steps To Prepare For A Media Interview
Just because your CEO or top-level management players are industry experts does not mean they have the skills…