Five Reasons Why Podcasts Should Be Part of or Incorporated in Your PR Strategy
Flashy headlines, gift guide spots, and morning news segments still matter (a lot!), but podcasts are the channel…
Why Influencer Marketing Needs to Be “Always On” Not Just “One & Done”
Influencer marketing is often looked at as a campaign-led tactic typically activated around launches, key announcements, and seasonal…
Pay-to-Play Media: When It Makes Sense and When It Doesn’t
You guessed it, the media landscape has changed, yet again. As competition for brand exposure increases and earned…
The Era of Substack: Why Top Journalists Are Launching Their Own Newsletters
The most interesting shift in traditional media isn’t happening inside newsrooms, it’s happening outside of them. For years,…
How Much of My Marketing Budget Should Be Spent on Influencer Relations?
When it comes to allocating your marketing dollars, influencer relations can be both a daunting and exciting place…
Influencer Marketing Tips: How to Build Stronger and more Effective Collaborations with Brands
Today, influencer marketing is one of the key cornerstones in modern brand strategy, providing brands with the opportunity…