These days, if you’re looking for a job, you likely have an active and well-rounded LinkedIn profile. I believe the same philosophy should apply to brands: if you’re looking to hire or build your network, having an active and well-developed LinkedIn company page is essential.
It’s a common misconception that only B2B brands and large corporations need to be on LinkedIn. While that may have been true in the past, the job market is more competitive than ever, and every company—regardless of industry—should maintain an active presence on LinkedIn.
A well-rounded social media strategy includes LinkedIn, even if you’re a consumer brand and your audience is primarily active on other platforms. Skipping LinkedIn is a missed opportunity to connect with potential partners, recruit talented individuals, and showcase your brand’s values. If it’s not clear by now: your consumer brand needs to be on LinkedIn too.
Why do you need an active LinkedIn Company page?
Having a company LinkedIn page is crucial for any industry because it allows you to connect with other professionals in your industry, showcase your mission, and attract potential partners and customers. With LinkedIn’s vast network of professionals, your company can expand its reach beyond the local market and connect with potential employees, industry experts, even potential investors.
By sharing updates, press coverage, and industry news on your LinkedIn page, you can establish yourself as a thought leader and gain credibility in your industry. This can lead to increased brand recognition, which in turn can lead to increased sales and revenue.
Most importantly, a company LinkedIn page can serve as a platform for recruitment efforts. By posting job openings and company culture content, you can attract talented individuals who are passionate about your industry and mission.
How to get started activating your LinkedIn company page
If your brand has any number of employees, likely LinkedIn has made a listing page for you so that your employees can add their place of work to their profile. In order to activate the page, you’ll first need to claim it. Here’s how to claim a LinkedIn listing page and become admin of the page:
- Go to your company’s listing page. You can typically find the listing page typing in your company name into the search bar.
- You’ll need to have a personal LinkedIn account to do this. If you do not have one, continue scrolling to read how to set up a personal LinkedIn page.
- Click the Claim this page button in the upper right corner.
- Select the checkbox to verify that you’re an authorized representative of your organization to claim the page.
- Click Confirm. You’ll then be routed to your page admin view.
How to Set Up a Personal LinkedIn Page
- Go to LinkedIn and click “Join Now” on the homepage.
- Enter your first and last name, email address, and a password.
- Click “Agree & Join” to create your account.
- Fill out your profile information, including your current job title, company, and education history.
- Add a profile picture and header image to personalize your profile.
- Customize your profile URL to make it easier for others to find you.
- Connect with colleagues and friends by searching for their names and sending connection requests.
- Begin building your network by engaging with content and joining LinkedIn groups related to your industry or interests.
Make Sure Your Personal LinkedIn Profile is Well Optimized
Is your personal LinkedIn profile is up to date with your latest experience and professional endeavors? You should make sure your profile is completely optimized for search results. Here’s what to include and update:
- Profile Headline
- Most users include only their job title and company in their Headline, however you have up to 220 characters to work with.
- This section should be optimized with your top skills and specialties.
- Example: Sharing actionable advice on business and leadership | CEO @ Outsourcing Remotely | Connecting businesses with high-performing remote assistants
- About section
- The about section of your profile should include a summary of your skills and current professional experience. You have 2,600 characters to work with.
- Experience section
- Add any new experience to this section or update your current role if it has changed.
- Make sure to include a brief description of each role.
- Education
- Add your school and what you studied.
- Honors and Awards
- This is an optional page section. If you’ve personally won any awards or have received any honors, you can add this section and input them to include on your profile.
- Interests
- Follow company pages that you’re interested in and pages that are relevant to your industry.
In summary, having a company LinkedIn page is a valuable tool for any brand looking to expand its network, establish itself as a thought leader, and attract potential employees and customers.
Need help getting started? When we work together, your brand does more than show up. It shows up with a story, a purpose, a unique reason for being – and it makes an impact. At Segal Communications, we become an extension of your team – we work fast to become brand experts and make sure we’re keeping your company relevant on social media. Connect with us at info@segalcommunications.com.