Living in the digital age, technology is now an integral part of our everyday lives. Brands have transitioned from traditional marketing practices to developing a presence and following on social media platforms like Instagram, Facebook, TikTok, and YouTube, among others. Most companies know they should be on social media but often haven’t given deeper thought to the reasons why. We’ve compiled the top three reasons why having a social media presence is a crucial marketing tool for every modern business to implement.
1. Less expensive than traditional marketing
An organic social media strategy is free! With the growing number of social media platforms, companies can create accounts to post about all aspects of their business. Whether that be who you are, what you do, day-to-day life, product features, and more, the possibilities are endless. It’s important to actively post, engage with other accounts, and utilize each platform’s features.
Companies can venture into paid advertisements if they choose with costs based on your account’s reach. However, it’s best to establish a strong organic social media strategy first.
Many apps have enabled features specifically for business purposes, including professional or business profiles to track analytics and insights easily. Platforms like Instagram and Facebook have enabled features for businesses to sell their products directly in the app.
2. Boosts brand awareness and engagement
With social media, you can increase brand visibility and awareness by engaging with millions of potential customers.
Once you’ve established your target audience, creating original and engaging content is important. You’ll want to have your values and goals at the forefront of your posts by having fun and creating content that will make your company stand out. Content tailored to your brand’s values will help you increase engagement and target your audience appropriately, which can ultimately direct them to your website.
Having a social media presence on multiple platforms, including hosting a website, helps users become familiar with your brand and encourages them to engage.
3. Creates brand authenticity
Brand authenticity can be achieved through social media by establishing your expertise and authority in a field, making your goals and values consistent throughout all aspects of your company’s image, and building clear communication between the brand and your audience.
Customers appreciate when brands they love interact and care about the support they’ve shown for a company. Social media helps brands create meaningful relationships with their customers. Your presence on social media gives your audience a glimpse into the daily operations of your business through behind-the-scenes content and speaking directly with them through comments and direct messages. These aspects will drive customers’ trust in your company.
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Social media managers play a pivotal role in your overall communications plan. They craft well-thought-out social media strategies and campaigns, monitor analytics and trends, track conversations and keep your audience engaged. Ready to get started? Email us at [email protected]
