Team

Photo of Sarah Segal
Sarah Segal
PARTNER

A seasoned leader in creative communications, Sarah brings a distinct perspective and strong management background to building brand awareness through strategic media placements. Having spent much of her career in a newsroom, Sarah’s storytelling skills and passion for trend- and data-based campaign development transcend verticals.

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Sarah Mowad
ACCOUNT EXECUTIVE

Sarah Mowad was the first person hired to join the Segal and has contributed to the growth and success of the agency. Sarah brings with her several years of event planning experience and a very strong aptitude for organization. Combining her passions for storytelling, relationship building, and project management, she oversees all of our consumer accounts and ensures that the trains run on time.

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Lauren Burt
PROJECT MANAGER

Lauren is a PR pro who focuses on healthcare, retail, and financial services. Previously internal to Amy’s Kitchen, Lauren led internal communications, crisis, and consumer events across the U.S. and Canada. Lauren has worked with some of Silicon Valley’s leading PR firms and managed accounts for the biggest names in tech. Lauren is based in the Bay Area.

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Stephanie Yang
MEDIA STRATEGIST

A communications and PR expert with a vast network of trusted reporter relationships, Stephanie has interviewed and provided insights to leaders at companies including Instacart, Shyp and many more. Formerly, she was marketing and PR head of global advertising agencies AKQA and Fantasy Interactive, PR lead for a website testing startup acquired by Adobe, and an online marketer for Hollywood films, including Academy Award-winning The Lord of the Rings.

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Ashley Hoffbeck
MEDIA RELATIONS

Hailing from the Evergreen state, Ashley is a public relations and marketing professional with experience working with clients from startups to household name brands within a range of industries from beauty, lifestyle, and wellness, to tech, entertainment, and software. Ashley prides herself on her ability to quickly adapt to every situation and immerse herself within the media landscape to deliver stellar results for her clients and propel them into the spotlight.

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Sara Wildman
Social Media & Content Coordinator

Sara comes to us from the San Francisco Giants where she managed digital assets and captured marketing content for internal stakeholders. She brings with her years of experience in social media management, content writing and photography, a combination of skills which gives her a unique edge in emboldening our clients to stand out visually and textually amongst the slew of other accounts on social media.

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Rachel Weingarten
Writer & CONTENT PRODUCER

Rachel is an internationally recognized lifestyle writer, style columnist, and award-winning author. She works with our clients to create bylined / ghostwritten articles, custom content, larger editorial and native content projects.

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Lauren Brown
ACCOUNT COORDINATOR

Lauren was Segal Communications’ first summer intern, and now rejoins the team after graduating from Cal Poly SLO with a degree in journalism. She brings experience in storytelling, social media management, and videography from her time working in award-winning student media, and offers a fresh perspective to media and influencer outreach.

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Alexandra Vieille
Social Media Coordinator

Alexandra (Ali) is a visual artist, content strategist, and writer. Her combined interest in aesthetics and the written word drew her to the field of marketing and social media. She has experience in a variety of industries such as technology, education, and consumer goods. Ali’s objective is creating engaging and unique content for clients to expand their mission through social platforms.

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Heather Newgen
Senior Media Relations Specialist

Heather Newgen is a highly skilled media relations consultant with a demonstrated long history of working in the fashion, entertainment, travel and non-profit industries. She has strong media connections, is a talented writer, reporter, field producer and lands top media placement for brands on a regular basis. For the last 15 years she has interviewed Hollywood's top talent and has covered the entertainment industry extensively. Heather has also worked as an on-air correspondent for Fandango.com, Hollywood.com and Mtime.com, as well as a longtime freelance reporter for InStyle Magazine.