How to Create and Maintain Meaningful Relationships with Journalists
Creating and maintaining meaningful relationships with journalists is a vital component of being a public relations professional. This…
How to Make Your Grand Opening Newsworthy
What Does a Grand Opening Entail? A grand opening event is a special occasion to celebrate the launch…
5 Reasons Why Awards Should Be Included in Every PR Strategy
Awards are the college applications of the workplace — they’re expensive and we dread the process, yet we…
5 Things to Consider Before Planning Your Next Event
Despite the excitement of hosting your own event, it can be an overwhelming process to plan—even if you…
Everything You Need to Know Before Sending Product Samples to Journalists
Sending samples is a great way for journalists to have hands-on experience with your product. Especially if you’re…
Should You Be Focusing on Quality or Quantity Media Coverage?
Quality versus quantity is something most people struggle with in many aspects of their life. Do you want…
Selecting SEO Keywords to Optimize PR Content
Leveraging SEO in your PR strategy can immensely increase your business’s online visibility, making your offerings more accessible…
How Does SEO Work With Your PR Strategy?
The fast-paced nature of the internet has created a consumer demand for Google search results to be delivered…
Why Company Branding is an Essential PR Tool
An inside look into the integrated relationship we often overlook. Public relations and branding go hand-in-hand. Exploring the…