Getting the Most Out Of Influencer Visits To Your Property
This blog was originally published in Hotel Online. Influencer marketing can be a valuable means of reaching new…
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5 Strategies To Make The Most Of Your Restaurant (Re)Launch
The restaurant industry is an interesting animal. It’s one of the most riveting and communal industries to be…
Gift Guides 101: When Should I Hire a PR Agency?
An Insider Take on Maximizing Your Brand’s Holiday Pitching Efforts When it comes to product PR, it’s no…
Should My Brand Join An Affiliate Network?
As affiliate marketing grows in popularity, it’s essential that companies seeking to maintain a media presence realize its…
How to Best Work With Reporters
12 tips to help you ace your next pitch As a professional journalist, I spend a good portion…
10 Items You Need Before a Successful PR Program
Whether you’re a business vet or you just signed the dotted line for your first LLC, you already…
Succeeding in Influencer Relations
Key reminders to ensure a mutually beneficial relationship Within the complex definition that is 21st Century public relations,…
Elements for a Strong Social Media Strategy
To craft a successful social media strategy, you will first need to determine your target audience and goals.…
How to Fisher-Price Your News for Journalists
4 Sure-Fire Ways to Make Your Pitches Irresistible Journalists receive hundreds of pitches daily from publicists eager to…
5 Steps To Prepare For A Media Interview
Just because your CEO or top-level management players are industry experts does not mean they have the skills…
How Public Relations And Marketing Work Together
When your in-house marketing team hears you’re thinking about bringing on a public relations agency, odds are they…
What Is A Media Outlet, Anyway?
In the beginning, it was your words in simple print – your brand vision, your mission statement, your…