Why You Can No Longer Post a Single Image on Social Media
As a social media professional, I’m constantly having to adjust my clients’ social media strategies based on new…
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Why Your Business Needs to Have a Social Media Presence
Living in the digital age, technology is now an integral part of our everyday lives. Brands have transitioned…
Why Company Branding is an Essential PR Tool
An inside look into the integrated relationship we often overlook. Public relations and branding go hand-in-hand. Exploring the…
5 Signs it’s Time to Hire a Social Media Manager
While social media used to be considered merely a supporting communication channel, it’s now much more. For millions…
How to Get Media to Attend Your Event
15 ways to inspire journalists to attend — and hopefully write about — your launch, product, or service.…
How to Increase Executive Visibility on Social Media
As part of increasing brand awareness and visibility for your company, it’s essential not to skip out on…
Getting the Most Out Of Influencer Visits To Your Property
This blog was originally published in Hotel Online. Influencer marketing can be a valuable means of reaching new…
5 Strategies To Make The Most Of Your Restaurant (Re)Launch
The restaurant industry is an interesting animal. It’s one of the most riveting and communal industries to be…
Gift Guides 101: When Should I Hire a PR Agency?
An Insider Take on Maximizing Your Brand’s Holiday Pitching Efforts When it comes to product PR, it’s no…
Should My Brand Join An Affiliate Network?
As affiliate marketing grows in popularity, it’s essential that companies seeking to maintain a media presence realize its…
How to Best Work With Reporters
12 tips to help you ace your next pitch As a professional journalist, I spend a good portion…
10 Items You Need Before a Successful PR Program
Whether you’re a business vet or you just signed the dotted line for your first LLC, you already…