Should You Be Focusing on Quality or Quantity Media Coverage?
Quality versus quantity is something most people struggle with in many aspects of their life. Do you want…
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How to Partner With an Industry Expert
When developing a PR strategy for your company, it’s important to identify your spokespeople. A spokesperson is someone…
Working With Food Influencers at Scale
When it comes to PR, the food, beverage, and restaurant industries carry a reputation of providing an exciting media…
How to Create an Award-Winning Campaign
Winning industry accolades is something almost every business seeks to achieve, but many are lost on where to…
Selecting SEO Keywords to Optimize PR Content
Leveraging SEO in your PR strategy can immensely increase your business’s online visibility, making your offerings more accessible…
How to Increase Your Reach on Instagram
Instagram Collab posts have become increasingly popular since their unveiling back in 2021, and they’re probably one of…
Should you do your own PR?
Last year, I came across an interesting article written by a lifestyle entrepreneur detailing how they saved “thousands”…
What are the Benefits of Influencer Marketing?
One question we often get asked by new clients when deciding upon the scope of our work together…
Why You Need a Press Page & How to Build One
Does your company website have a press page? If not, you’re not alone. Many of our clients come…
How much does a PR agency cost in 2023?
How much does a PR agency cost? It’s a question that every potential client wants to ask on…
How to Determine Which Social Media Platform Is Best For Your Business
An active social media presence is essential for businesses in the modern age. As a consumer of social…
How Does SEO Work With Your PR Strategy?
The fast-paced nature of the internet has created a consumer demand for Google search results to be delivered…