Gift Guides 101: When Should I Hire a PR Agency?
An Insider Take on Maximizing Your Brand’s Holiday Pitching Efforts When it comes to product PR, it’s no…
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Should My Brand Join An Affiliate Network?
As affiliate marketing grows in popularity, it’s essential that companies seeking to maintain a media presence realize its…
How to Best Work With Reporters
12 tips to help you ace your next pitch As a professional journalist, I spend a good portion…
10 Items You Need Before a Successful PR Program
Whether you’re a business vet or you just signed the dotted line for your first LLC, you already…
Succeeding in Influencer Relations
Key reminders to ensure a mutually beneficial relationship Within the complex definition that is 21st Century public relations,…
Elements for a Strong Social Media Strategy
To craft a successful social media strategy, you will first need to determine your target audience and goals.…
How to Fisher-Price Your News for Journalists
4 Sure-Fire Ways to Make Your Pitches Irresistible Journalists receive hundreds of pitches daily from publicists eager to…
5 Steps To Prepare For A Media Interview
Just because your CEO or top-level management players are industry experts does not mean they have the skills…
How Public Relations And Marketing Work Together
When your in-house marketing team hears you’re thinking about bringing on a public relations agency, odds are they…
What Is A Media Outlet, Anyway?
In the beginning, it was your words in simple print – your brand vision, your mission statement, your…
10 Steps To Better Handle A PR Crisis
The impact of a PR crisis is like a shot heard ‘round the world. What used to take…
Five Essential Steps In PR Campaign Planning
Remember when you learned to write informative essays using the 5 W’s (Who, What, Where, When, and Why)?…