What Is a Byline and How Do I Write One?
You may not know what a byline is, but you have most certainly read one. A byline is…
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Should Podcasts be a Part of Your PR Strategy?
With 41% of Americans listening to at least one podcast every month, it’s no secret that the industry…
Exploring the Evolving Role of AI in Public Relations and Business Operations
As technology continues to advance, the role of artificial intelligence is growing more prevalent across industries – and…
Our Favorite Social Media Management Tools
At Segal Communications, we pride ourselves on being extremely transparent with our clients. We give them access to…
Should You Be Focusing on Quality or Quantity Media Coverage?
Quality versus quantity is something most people struggle with in many aspects of their life. Do you want…
How to Partner With an Industry Expert
When developing a PR strategy for your company, it’s important to identify your spokespeople. A spokesperson is someone…
Working With Food Influencers at Scale
When it comes to PR, the food, beverage, and restaurant industries carry a reputation of providing an exciting media…
How to Create an Award-Winning Campaign
Winning industry accolades is something almost every business seeks to achieve, but many are lost on where to…
Selecting SEO Keywords to Optimize PR Content
Leveraging SEO in your PR strategy can immensely increase your business’s online visibility, making your offerings more accessible…
How to Increase Your Reach on Instagram
Instagram Collab posts have become increasingly popular since their unveiling back in 2021, and they’re probably one of…
Should you do your own PR?
Last year, I came across an interesting article written by a lifestyle entrepreneur detailing how they saved “thousands”…
What are the Benefits of Influencer Marketing?
One question we often get asked by new clients when deciding upon the scope of our work together…