What to Ask When Choosing a PR Agency: Key Considerations
As an agency specializing in small to mid-sized businesses, we receive inquiries daily from marketing professionals and small…
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Micro vs. Macro Influencers: Which Is Right for Your Brand?
If you’re active on social media, you’ve likely come across the term “influencer.” To some, especially those who…
6 Essential Steps Influencers Can Take to Attract Brand Partnerships
By Veaney Castillo As an agency that offers influencer relations services, we’re always on the hunt for talent…
How to Make Your Grand Opening Newsworthy
What Does a Grand Opening Entail? A grand opening event is a special occasion to celebrate the launch…
Consumer Brands Need to be Active on LinkedIn Too
These days, if you’re looking for a job, you likely have an active and well-rounded LinkedIn profile. I…
5 Reasons Why Awards Should Be Included in Every PR Strategy
Awards are the college applications of the workplace — they’re expensive and we dread the process, yet we…
Best Practices for Issuing an RFP for a Public Relations and Social Media Agency
How should you go about vetting an agency? For many businesses, this can be a stressful process. Not…
Should My Brand Do a PR Stunt?
Case Study: Nutter Butter’s TikTok, a Stroke of Genius or Insanity? Communications agencies are all too familiar with…
5 Things to Consider Before Planning Your Next Event
Despite the excitement of hosting your own event, it can be an overwhelming process to plan—even if you…
How to Navigate Trade Influencer Relationships
As brands increasingly collaborate with influencers to amplify their reach and engagement, it’s necessary to understand how navigating…
The Role of Social Listening in Enhancing Customer Experience
In today’s business landscape, customers are constantly talking online, sharing their experiences and opinions with friends, followers, and…
What is a Thought Leader and Why Would I Want to Be One?
If you’re starting the process of hiring a PR agency, you may hear a few unfamiliar industry terms:…